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How Our Rankings Work

Full transparency on how we rank SEO providers. No pay-to-rank, no hidden factors — just merit-based positioning.

Merit-Based Rankings

Our ranking algorithm is designed to surface the best providers, not the ones who pay the most.

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No Pay-to-Rank

Providers cannot pay to boost their position. Rankings are earned through quality, trust, and client satisfaction.

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Verified Reviews Only

We use anti-manipulation detection to ensure reviews are genuine. Fake reviews result in immediate suspension.

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Algorithm Transparency

Every ranking factor and its weight is published publicly. We have nothing to hide about how providers are ranked.

Ranking Factors & Weights

Here is exactly how each factor contributes to a provider position

Trust Score35%

Composite score based on verification tier, review quality, and platform engagement history.

Client Reviews25%

Quantity, quality, and recency of verified client reviews. Fraudulent reviews are detected and removed.

Verification Level20%

Higher verification tiers (Trusted, Verified) earn more ranking weight than basic tiers.

Performance Data15%

Profile completeness, response rate, client engagement, and consistency over time.

Relevance5%

How well a provider matches the search query, services, and category filters.

Understanding Trust Score

The Trust Score is our composite metric for provider reliability

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Score Range: 0 – 100

Every provider starts with a baseline score that increases through verification, positive reviews, and consistent platform activity. Scores update in real-time.

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Tier-Based Boosts

Providers who complete higher verification levels (document verification, portfolio review) receive tier-based trust boosts that reflect their commitment to transparency.

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Review Quality Weighting

Not all reviews carry equal weight. Detailed reviews with specific feedback contribute more to trust scores than short, generic ratings.

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Penalties & Decay

Negative reviews, unresponsiveness, and policy violations reduce Trust Scores. Inactive providers see gradual score decay to keep rankings current.

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